I build growth systems and product narratives.

I’ve spent the last several years working across consumer media, Web3, community-led products, and startup growth. My work usually starts with marketing, but rarely ends there.

I contribute across positioning, user growth, product feedback, community design, partnerships, and founder-level execution.

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Selected Impact

6M: community grown across social platforms during The Scribbled Stories chapter
1.5M+: monthly active users supported through campaigns and community growth at Zealy
250K+: daily active users reached through acquisition and engagement initiatives
150M+: monthly organic impressions scaled at The Scribbled Stories
50+: projects supported at Zealy across global brands and Web3 ecosystems
100+: brand collaborations across consumer storytelling campaigns and content-led growth

About

More operator than marketer.

I’m strongest when I can see the product, the audience, and the narrative at the same time, then move between strategy and execution without handoff friction.

That instinct has pulled me across growth, product feedback, onboarding, community systems, partnerships, and founder-level execution. I’m interested in what makes people care, stay, and return and in how teams can build around those signals fast.

What I Do

I work where brand, growth, and product overlap.

Positioning and brand narrative
Community-led growth and activation
Product education and onboarding
Founder collaboration and cross-functional execution
Go-to-market strategy for early-stage and high-growth products
Partnerships, campaigns, and ecosystem engagement

Selected Experience

A few roles that best reflect how I work and the kind of outcomes I’ve helped create.

Zuve Studio anchors the present. The roles below explain the range of work I’ve done across growth, rebrands, community systems, and product-facing execution.

Product + Community

Glint Analytics

Chief Marketing Officer

March 2024 — Present

I helped shape the company from an early idea into a more credible and usable Web3 analytics platform. My role covered far more than marketing, spanning product strategy, community design, education, and business development.

Built the brand identity and positioning for a blockchain analytics product aimed at technical users.
Designed and ran a beta program that brought in specialized Web3 analysts and led to the creation of high-quality dashboards.
Developed onboarding content, tutorials, and educational material to make the product easier to understand and adopt.
Led community initiatives across platforms and contributed to product direction, UX feedback, and market positioning.

Scale + Rebrand

Zealy

Head of Marketing and Community

January 2023 — February 2024

I worked across marketing, rebranding, product feedback, and community growth during a period of major scale. The role demanded both strategic thinking and hands-on execution.

Contributed to the transition from Crew3 to Zealy, supporting the rebrand and helping shape the design direction through user sentiment and product feedback.
Worked directly with more than 50 projects, including LVMH, Nissan, Polygon, and Etihad Airways, to improve community engagement through campaigns on Zealy.
Helped grow daily active users beyond 250K and monthly active users beyond 1.5 million through acquisition, campaigns, and cross-community activation.
Expanded Zealy’s social presence and strengthened community participation across channels including Twitter and Discord.

Storytelling

The Scribbled Stories

Head of Content Strategy

2019 — August 2022

I led content strategy during a period of major audience growth and brand collaboration. The work sharpened my instinct for storytelling, distribution, and audience understanding.

Helped grow the community from 1 million to 6 million across Instagram and Facebook.
Scaled the platform to more than 150 million monthly organic impressions.
Worked with more than 100 national and international brands including Netflix, Amazon, Citi, CRED, and tourism or government partners.

Ecosystem Growth

Hashtack

Marketing Manager

September 2022 — January 2023

I focused on community, performance marketing, educational content, and ecosystem partnerships for an under-collateralized lending platform built on Starknet.

Improved community sentiment and engagement through a more structured growth setup.
Introduced bounties, ambassador programs, and POAP-based event engagement.
Refined testnet documentation and created simpler user-facing guides and tutorials.

Current Focus

Right now, I’m building Zuve Studio.

Zuve Studio is an AI creative studio for jewellery designers. The first step in jewellery design is still heavily manual, with designers spending long stretches sketching, iterating, and visualizing ideas before they can move forward.

What makes it interesting

This is a real workflow bottleneck inside an old and high-context industry, where speed only matters if trust, taste, and craft are preserved.

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Why it matters

I saw the gap clearly enough that I taught myself how to build and ship the product, going from late-night tutorials and coding tools to a working app in roughly three months.

Transform rough sketches into realistic jewellery outputs in seconds.
Build trust with jewellers through product quality and workflow relevance.
Help brands move faster without losing coherence, style, or product DNA.

How I Work

I work best in short feedback loops with enough ownership to move between narrative, growth, and product decisions.

I’m most useful when there is real user signal, something important is still being figured out, and the work benefits from someone who can shift between shaping the story and improving the product.

Contact

If you’re building something ambitious and need someone who can think across growth, product, and community, let’s talk.

The cleanest way to understand how I think right now is to look at what I’m building, what I’ve scaled, and what I’m curious enough to teach myself from scratch.